The humble logo. it’s just your company name made fancy. The best ones are simple, memorable & say what you’re all about at a glance. This is why they’re important, and exactly where you should start.
Once you know what your company is going to do, at some point you have to think about marketing and presenting yourself to the general public. The logo is the absolute best place to start because it will establish several things:
- Colour scheme
- Tone of voice
- Fonts styles
These things can then be carried on throughout every other piece of branding that you do in the future. Because they all come from the one source they’ll be consistent and ‘on brand’ as the marketing execs say!
Okay, so we know we need a logo for our business. What do we need to consider before we commission somebody to design it? Well, what kind of business are you? Are you serious and professional or friendly and informal? Are you global or local? Once you’ve made a decision about these issues, your designer will be able to start work on your logo.
Companies like Redwall are well used to this sort of design work – it’s one of the mainstays of their trade. You’d more than likely get several initial concepts which would eventually be worked into a final and finished design. You can also get a corporate guide made up. This details the company colours, fonts, acceptable layouts and all possible logo variations. This document is often passed on to anyone that’s using your logo, as it will tell them what’s permitted.
Once You’ve Got a Logo
Now you’ve got a logo and maybe a corporate design guide. From here it’s now possible to design a website (Redwall do this too – search for website design wakefield) and printed collateral such as leaflets, brochures, business cards and letterheads. Everything can feature the logo and use all of the correct colours and fonts that you’ve decided on so it will all tie in nicely. Everything will match and this will create a fantastic, cohesive, targeted appearance for your business.
Why Is This Important?
Well, we can get into the psychological effects that a cohesive design theme can have on your customers, but we’d be here all day. This is the simplest way to explain it:
What do multimillion dollar companies do?
That’s right. They have awesome logos. Their advertising, packaging, websites – everything. It all matches. People see this, and they know that the company is successful and influential and in their minds the two go together. If you get your logo and branding sorted your customers are going to attribute these qualities to you and your business too. All the hard work that these big companies have done can help you in so many ways because of this. They have set the precedent of what makes a big, successful company ‘seem’ big and successful, and it’s easy to steal a bit of this methodology for yourself.
THAT’S why your logo comes first.